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Technology Stocks : Seac - Seachange New IPO -- Ignore unavailable to you. Want to Upgrade?

To: Ron who wrote (123)	4/29/1998 10:37:00 AM
From: Don Dorsey	Read Replies (1) \| Respond to of 431

Media General Cable Selects SeaChange For Advertising Insertion PR Newswire - April 29, 1998 09:59 SPOT System Installed Ahead of Schedule; Digital Insertion Pays Off Early MAYNARD, Mass., April 29 /PRNewswire/ -- Completing installation of the SeaChange SPOT System well ahead of schedule in February, Media General Cable has launched digital advertising insertion in its Fairfax County, Va. system, serving one of the nation's most affluent markets. This marks SeaChange International, Inc.'s (Nasdaq: SEAC) first agreement with Media General Cable, which serves over 236,000 households in the northern Virginia suburbs of the Washington, D.C. DMA. Within two days, SeaChange's field installer prepared Media General's master control center, replaced headend tape decks with the SPOT System, and began encoding commercials into high-quality MPEG format and tested the initial traffic schedule. "Advertisers have already called us after seeing that we've improved the playback quality of spots that were originally analog," said Dwight Ward, director of operations, Mega Advertising Inc., Media General Cable's advertising subsidiary. "This new level of interest and excitement among our clients is a tribute to SeaChange's technology. And because we've streamlined the advertising process, we anticipate a significant increase in ad sales revenues." The SeaChange SPOT System enables Media General Cable to quickly administer advertising strategies with the control and reliability of digitally encoded MPEG-2 commercials, attracting more advertisers. The system archives up to 2,500 encoded spots in the master video library, allowing Media General Cable to make targeted ad placements instantaneously. In addition, SeaChange's digital insertion technology increased the potential reach of Media General Cable's advertising programs, expanding the Fairfax County system from 20 analog channels to 24 channels of automated digital insertion. Media General Cable now enjoys more advertising capabilities and valuable headend space that was reclaimed after permanent removal of 12 racks of analog equipment upon upgrading to digital. Founded in 1993, SeaChange International, Inc., of Maynard, Mass. (www.schange.com), is the leading provider of MPEG-2 digital video systems for television operators and telecommunications companies. SeaChange's products automate the management and distribution of short- and long-form video streams including advertisements, movies, news updates and other video programming requiring precise, accurate and continuous execution. SeaChange's products are installed in hundreds of geographic markets and serve approximately 14,000 television channels worldwide. NOTE: SeaChange SPOT System is a trademark of SeaChange International, Inc. All rights reserved. SOURCE SeaChange International, Inc. /CONTACT: John Coulbourn of SeaChange International, 978-897-0100 x3098, johnc@schange.com/ /Web site: schange.com (SEAC)

To: Ron who wrote (123)	4/29/1998 10:39:00 AM
From: Don Dorsey	Read Replies (1) \| Respond to of 431

Videon Cable TV Launches Digital Insertion With SeaChange Spot System PR Newswire - April 29, 1998 09:56 Canadian MSO Capitalizes On Opportunity To Self-Promote MAYNARD, Mass., April 29 /PRNewswire/ -- For the first time, Videon Cable TV of Manitoba, Canada is doing digital insertion with the SPOT System from SeaChange International, Inc. (Nasdaq: SEAC) to increase customer awareness of its products and services. Videon now airs promotions for Canadian specialty channels and its community programming channel. The Canadian cable operator serves over 165,000 subscribers via 23 headends in Manitoba and northwestern Ontario. Prior to integrating the SeaChange SPOT System into its operations, Videon was unable to cost-effectively leverage local spot insertion. Digital operations now allow Videon to automatically record, store and play video material without labor-intensive operation, cumbersome tape libraries, expensive tape deck maintenance, and degradation in video quality of analog systems. The SPOT System's simple user interface enables operators to quickly and reliably control changes in video content and schedules, simplifying the spot insertion process. The system has also proven equally effective for long-form programming on Videon's infomercial channel. "SeaChange's digital insertion system has improved our business by opening new doors for on-air promotion. Installation was smooth, and now we're off and running with a completely reliable and automated operation," said Sherry Curnew, director of marketing and communications, Videon Cable TV. Videon's promotional material is digitized in the industry standard MPEG-2 format by Capital Networks of Markham, Ontario. Capital Networks, a distributor for SeaChange International, provides television operators with a service for encoding analog video material onto digital media for schedule and playback. Founded in 1993, SeaChange International, Inc., of Maynard, Mass. (www.schange.com), is the leading provider of MPEG-2 digital video systems for television operators and telecommunications companies. SeaChange's products automate the management and distribution of short- and long-form video streams including advertisements, movies, news updates and other video programming requiring precise, accurate and continuous execution. SeaChange's products are installed in hundreds of geographic markets and serve approximately 14,000 television channels worldwide. NOTE: SeaChange SPOT System is a registered trademark of SeaChange International, Inc. All rights reserved. SOURCE SeaChange International, Inc. /CONTACT: John Coulbourn of SeaChange International, 978-897-0100 x3098, johnc@schange.com/ /Web site: schange.com (SEAC)