To: craig crawford who wrote (10668 ) 4/29/1998 9:02:00 AM From: RagnBull Read Replies (1) | Respond to of 27307
Forbes Magazine says Internet Search Engines: Dump Themforbes.com Also, note this Reuters story. Disney Chmn Eisner Hints At Internet 'Portal' Move By Anthony Palazzo HUNTINGTON BEACH, Calif. (Dow Jones)--Expect moves from Walt Disney Co. (DIS) that will place Disney's news, children's and sports offerings front-and-center when Internet users log on. "We will be aggressive competitors on the Internet," Chairman and Chief Executive Michael Eisner said Tuesday evening. "We will be aggressive competitors on the Internet as you enter the Internet." Eisner, speaking at the annual convention of the Society of American Business Editors & Writers, declined to provide further details on Disney's plans except to nearly rule out any large Internet-related acquisitions. But his remarks point to some form of partnership with a so-called Internet "portal" such as an on-line service or a browser-software maker. Placement on these Internet on-ramps is coveted because of the large number of viewers that pass through. Candidates for a Disney partnership run the gamut from the leading online service, America Online Inc. (AOL), to Netscape Communications Corp. (NSCP), whose browser software channels traffic to Netscape's Netcenter Web site. Netscape is in the midst of building up the site's content. Other potential partners include Microsoft Corp. (MSFT), which owns an on-line service and the Internet Explorer browser, or even Yahoo Inc. (YHOO), the search engine and content site that many Internet surfers have set as the starting point for their on-line sessions. Disney "will be one of the few companies that actually has strong brands in news, in kids and in sports" on the Internet, Eisner said. He was referring to Web sites built around Disney's ABC news programming, Disney children's shows, and its ESPN sports programs. While Disney plans to be a player on the Internet, don't expect it to begin making pricey acquisitions. "The chances of our company making a sizable acquisition are highly unlikely," Eisner said. "Everything is too expensive." During his speech, Eisner also declared Disney's purchase of ABC a success, saying the merger was one of the 30% of corporate marriages that work out well. Eisner said the other 70% fail because of their high cost, because their strategic justification doesn't really exist, or culture clashes. Before buying ABC, Disney was having difficulty placing its shows with the big media conglomerates that were assembled in the late 1980s and early 1990s, Eisner said. "This ability to have access for Disney programming is essential," he said. - By Anthony Palazzo; 714-739-5538; tony.palazzo@cor.dowjones.com "Dow Jones News Service" "Copyright(c) 1998, Dow Jones & Company, Inc."