Software Publishing Corporation Holdings, Inc. Announces Agreement to Market PC Photography and Scanning Software for IXLA USA
FAIRFIELD, N.J., April 29 /PRNewswire/ -- Software Publishing Corporation Holdings, Inc., (SPCH) (Nasdaq: SPCO), publishers of the Harvard and Serif lines of publishing, graphical and presentation software products, today announced it has agreed to provide turnkey direct marketing and distribution services for a leader in the emerging PC photography and scanning software market, IXLA USA, Inc., based in Connecticut, and IXLA Limited, based in Australia ("IXLA"). The agreement with SPCH will extend IXLA's sales presence throughout North America and Europe.
Under the agreement, package inserts and automated registration protocols in IXLA's bundled software (with more than fifty (50) third-party agreements) will direct all new users to SPCH's call centers in North America and Europe. As users register their software, SPCH representatives obtain the IXLA customer information for use in related direct marketing and telemarketing ventures. In addition, IXLA will distribute its Digital Camera Suite(TM) and compatible software worldwide through SPCH's online outlet store and other marketing media.
"By partnering with IXLA, SPCH will be able to offer high-quality digital imaging software products that complement the presentation and graphical software products it markets to its users," said Bob Gordon, Vice President of Marketing and Sales for Software Publishing Corporation Holdings, Inc. "In turn, IXLA will benefit from the use of a seamless telemarketing and direct mail solution based on the model that SPCH's Serif subsidiaries have successfully used to sell the Serif-line of software."
Software Publishing Corporation Holdings, Inc., occupies a dominant position in the direct mail and telemarketing segment of North America's desktop publishing market. Its subsidiary Serif (Europe) Limited has more than 60% of the desktop publishing market in the UK, a result of a strong direct-marketing campaign, augmented by retail channels, to sell the Serif-line of presentation and graphical software products.
"The partnership makes strategic sense because it allows SPCH to round out the graphics-type of offerings it currently sells to its own users, while providing an effective solution that meets IXLA's marketing and distribution requirements," said Jim Tsonas, Vice President of Business Development for Software Publishing Corporation Holdings, Inc. "SPCH's telemarketing, direct mail, online and distribution capabilities are able to assume the burden of many fundamental marketing operations for IXLA and its partnering OEMs, providing an effective alternative to traditional retail channels."
About the Company
Software Publishing Corporation Holdings, Inc., through its subsidiaries Serif Inc., Serif (Europe) Limited and Software Publishing Corporation, is an international developer, publisher and supplier of desktop publishing, presentation graphics and business productivity, and computer software applications for the corporate and small office/home office ("SOHO") markets. The Company's products produce documents through its easy-to-use desktop publishing, drawing and presentation graphics applications, and also improve the graphical appeal and overall effectiveness of documents produced by either the Company's or third parties' desktop publishing, presentation graphics, web page, e-mail, word processing and other similar applications. The Company's product lines include Serif PagePlus(TM), Serif DrawPlus(TM), Harvard Graphics(R), Harvard ChartXL(R), and its Active series of products, including ActivePresenter(TM), ActiveMail(TM) and ActiveOffice(TM). The Company has established a multi-channel distribution system utilizing direct mail, telemarketing, retail, corporate, OEM and the Internet. SPCH's Serif subsidiaries operate significant direct mail and telemarketing operations which market and sell its software products.
Safe Harbor Statement
Except for historical information contained herein, the matters set forth herein which are forward-looking statements involve certain risks and uncertainties that could cause actual results to differ from those in the forward-looking statements. Potential risks and uncertainties include such factors as the level of business and consumer spending for computer software, the market acceptance and amount of sales of the Company's products, the extent that the Company's direct mail programs achieve satisfactory response rates, the efficiency of the Company's telemarketing operations, the competitive environment within the computer software and direct mail industries, the Company's ability to raise additional capital, the ability of the Company to achieve the anticipated results of its reorganization efforts, the cost-effectiveness of the Company's product development activities and the extent to which the Company is successful in developing, acquiring or licensing successful products. Investors are directed to consider other risks and uncertainties as discussed in documents filed by the Company with the Securities and Exchange Commission.
Trademarks
The Harvard product line is a group of products having no connection with Harvard University. All trademarks are the property of their respective owners.
SOURCE Software Publishing Corporation Holdings, Inc.
CO: Software Publishing Corporation Holdings, Inc.; IXLA USA, Inc.
ST: New Jersey, Connecticut
IN: CPR
SU:
04/29/98 17:39 EDT prnewswire.com |
