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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Hunter Vann who wrote (53855)	4/29/1998 3:11:00 PM
From: Rocky Reid	Read Replies (1) \| Respond to of 58324

RE: Ads >>Nice 1/2 page Office Depot ad on the back of USA Today's Money section...<< Iomega stated in their CC that they will start to concentrate on in-store promotions instead of mass-market like KE wanted. You know what? KE was correct in his strategy. The in-store and channel promotions do nothing to attack the glaring problem- that Aunt Mable along with her blue hair doesn't know what a Zip drive is. Aunt Mable is not one to go in a computer store. So she will never see the ads. She just occassionally uses her old 486 to keep track of her flower shop sales. "Zip? What the Hell is that?" she asks. The Zip saturation level is critical in its main niche- tech heads. The urgency to break Zip out of this niche and into the mass market was KE's strategy. Whether it worked or not, it was the correct strategy because channel promotions will do nothing to solve the most important problem Zips face- "What the Hell is a Zip Drive?" This is the big problem. No matter what Iomega tries to do, it cannot convince enough people to buy enough Zips to make it profitable. So now, it is stuck with declining retail sales. Expect this sad trend to continue. Vapor!? A mere toy. It will be ignored by the industry. Just you watch.

To: Hunter Vann who wrote (53855)	4/29/1998 4:09:00 PM
From: Chris Sterner	Respond to of 58324

Hunter, You are so right about skipping Rocky's posts, either from him or to him. Cut my reading time here by about 2/3's or more. I must say that for those that have a small position in this stock, you may as well hold and see what happens. For those thinking about buying, may as well wait. There are better plays out there, both short-term and long-term. I still like the company and the product, but I doubt that this stock will move significantly over the next 2 or more quarters. Chris