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Technology Stocks : BORL: Time to BUY! -- Ignore unavailable to you. Want to Upgrade?


To: John who wrote (10288)4/29/1998 2:50:00 PM
From: Lewis Edinburg  Read Replies (1) | Respond to of 10836
 
I guess Del is counting on the fact that more people hate the name Borland than like it?

Isn't that the only real reason for going to the great expense and disruption of a name change?

It's not like the old name implied that the company was in a business area that they no longer were in. Heck. "Borland International" doesn't give any hint of what business area the company is in.

WIll a different name bring in additional business. I wouldn't think it is worth the effort but I still have faith in Del and what he is doing so I will defer to his wisdom on this matter.