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Biotech / Medical : VVUS: VIVUS INC. (NASDAQ) -- Ignore unavailable to you. Want to Upgrade?

To: Sidney Merle Foster who wrote (7560)	4/29/1998 8:37:00 PM
From: Edderd	Respond to of 23519

SMF Vivus is aiming their advertising to the Urologists. "We're telling them you're the expert". Which I think is very smart. When the glow of Viagra fails or the patient wants to go farther they are going to be referred to the Urologist. The PCP is not going to fuss with MUSE or ICI or vac's. Meanwhile V is bringing out the interest at no cost to Vivus. Trying to fight the V avalanche would be a waste of money. All IMO Ed

To: Sidney Merle Foster who wrote (7560)	4/29/1998 9:22:00 PM
From: NicholasC	Read Replies (1) \| Respond to of 23519

Sidney, Perhaps they are waiting for PFE's publicity campaign to pan out. Think about it, they could advertise now giving the message: "If Viagra doesn't work for you, consider MUSE which is effective in many more case." I think it is a great message once/after so much public attention has been garnered in relationship to ED. I think that this could end up being a more effective strategy for VIVUS. Let the word get out there, way out there, then move in for the show. -N