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Technology Stocks : BORL: Time to BUY! -- Ignore unavailable to you. Want to Upgrade?

To: David Miller who wrote (10329)	4/29/1998 11:14:00 PM
From: Lewis Edinburg	Respond to of 10836

Changing the name of a company is a non-trivial exercise, financially. Most organizations would assess these costs and take them as a one-time charge, rather than allow them to lift the expense run-rate in ongoing quarters. The following was from Inprise's web site in the message from Zack Urlocker: Although we've updated our Web site and created new materials that use the Inprise Corporation name and logo, many of the other changes will be rolled out worldwide over the next few months. For example, the change in the stock ticker symbol (INPR) only becomes effective after formal approval at a shareholder meeting on June 5th. We'll be updating much of our product literature, business cards, letterhead, building signs, and so on worldwide throughout the year rather than attempting to change it all overnigh That doesn't sound like taking a one time charge. As I said in my orginal post, it sounds like they will take some cost in the first quarter but not that big a charge. I am guessing that the they are trying to absorb the charge without the big hit on earnings.