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To: gdichaz who wrote (3550)4/30/1998 9:35:00 PM
From: pat mudge  Respond to of 6180
 
See TXN's future in DSPs for wireless primarily. All IMO.

I'm certain TI will be doing both. As for the C6X, Rich Templeton, TI Exec. VP, told the H&Q Q&A session the primary application will be ADSL

Text of formal presentation:

ti.com

<<<
TI's Rich Templeton Speaks on the Shift in Electronics at H&Q Technical Conference

Rich Templeton, executive vice president for Texas Instruments (NYSE:TXN), told an investor analyst audience today that a fundamental shift is under way in the electronics industry, a shift that's moving the industry from the personal computer era to a time of digital connections.

Speaking before the Hambrecht & Quist Technical Conference in San Francisco, Templeton said the rise of digital connections in both wireless and networked solutions places a greater importance on the technologies driving that shift -- digital signal processors and analog semiconductor chips.

"That's great news for TI, because we are the world leaders in both of these semiconductor components," Templeton told the audience.

Evidence of this change can be seen in growth projections for the semiconductor industry. TI believes that the world semiconductor market will grow 5 percent or less this year; however, the company expects 30 percent growth in digital signal processing and 20 percent growth in the mixed-signal segment of analog chips during that same time period. Much of this growth is fueled by wireless and networking applications.

"For the past two years, growth in the communications industry has surpassed that of personal computers," said Templeton. "That trend is continuing so far this year."

A strong example of that can be seen in the wireless industry. In 1997, for the first time ever, sales of digital cellular phones outpaced sales of personal computers. More than 86 million digital phones were sold last year.

In 1998, TI expects that strong growth to continue. Sales of digital cell phones are expected to grow another 45 percent this year to 125 million phones.

"What's significant about this for TI, is that more than half of all digital cell phones made today use one of our digital signal processing solutions," Templeton added.

Also pushing digital connectivity growth are networked solutions. Thanks to the demand for Internet connectivity, networked products are expected to grow 20 percent per year through the year 2000.

TI already is number one in the industry in 56k voiceband modem chipsets. And the company has made significant moves and investments to be a leader in the emerging ADSL modem market -- a technology that delivers more than 100 times the speed of today's fastest modem over ordinary copper phone lines.

"This shift to digital connectivity is unmistakable," says Templeton. "TI will continue to take the strategic actions to strengthen our leadership position in digital signal processing solutions -- the technologies that will drive this change.">>>