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To: Jim McMannis who wrote (54873)	4/30/1998 6:48:00 PM
From: MR. PANAMA (I am a PLAYER)	Respond to of 186894

Kodak, Intel Announce Series Of Agreements To Promote Pictures, Digital Imaging ROCHESTER, N.Y. and SANTA CLARA, CALIF.--(BUSINESS WIRE)--April 30, 1998-- Product Development, Joint Marketing Efforts Are Focal Points Eastman Kodak Company and Intel Corporation [Nasdaq:INTC - news] today announced a series of agreements with the goals of expanding the way people create, store, use and share pictures and of removing the boundaries between digital and traditional imaging. The agreements cover four major areas: Joint development efforts in digital imaging products and platforms that will take advantage of Intel's expertise in semiconductor design and manufacturing, and Kodak's leadership in image science and photography. A broad patent cross-licensing agreement that will allow flexibility in developing new products. Upgrading Kodak's Qualex photofinishing laboratories with Intel(R) architecture and new scanning equipment. This will make it possible to offer consumers an easy, low-cost way to put their photos onto CD-ROMs called Kodak Picture CDs. Consumers will be able to use these CDs in their home computers or in kiosks at retail outlets nationwide. Collaborative consumer-oriented marketing efforts, which could reach up to $150 million in spending over a three-year period, will promote products resulting from the agreements announced today, as well as the new uses of digital images enabled by performance Pcs. ''Working together, Kodak and Intel will create a path for consumers and professionals alike to transport their pictures into the digital world, quickly, easily, and at low cost,'' said George M.C. Fisher, Kodak's Chairman and Chief Executive Officer, and Craig R. Barrett, Intel's President and Chief Operating Officer, in a joint statement. The two companies will provide details of this new relationship at an event this summer. ''Pictures constitute the driving force in this series of agreements with Intel,'' Fisher said. ''By transforming the consumer's mindset from relegating pictures to an album, shoebox or digital file to using pictures in new ways -- and by enabling those uses -- we will begin a new era in our industry. Indeed, Kodak's expertise in imaging, combined with Intel's leadership in processing and silicon strategy, will do for photography what the PC did for computing: We will stretch boundaries, establish new product platforms and create a multiplier effect that triggers more innovation.'' ''This collaboration links Intel's PC and digital imaging businesses with a company synonymous with pictures, and the resulting new products will make digital imaging better, faster and affordable,'' said Barrett. ''This relationship also reinforces Intel's digital imaging direction, while building on our strengths in semiconductor design, manufacturing, and the benefits of high-performance, Pentium II processor-based PCs.'' Much of the joint marketing campaign will focus on educating consumers about digital imaging, targeting both PC savvy consumers and those who have little or no digital imaging and PC experience. For ''wired'' consumers, the campaign will emphasize how to get more out of the digital-imaging experience via high- performance PCs and Picture CDs, along with new and innovative digital imaging tools and applications . For ''non-wired'' consumers, the campaign will show how a Picture CD can be used with a retail kiosk to enjoy the benefits of digital imaging. Additional information about Kodak and Intel is available at www.kodak.com and www.intel.com. --------------------------------------------------------------------------------