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To: Bearded One who wrote (18858)5/1/1998 9:16:00 PM
From: Daniel Schuh  Respond to of 24154
 
Can Microsoft be any more ham-handed in its public relations?

I don't know, it's (sorta) worked in the past. I always thought their operations were pretty transparent, like the ISO Java thing with Sun, where the US committee members sent this letter that sounded like Bill wrote it. "Sun should put Java in the public domain". Or, the "I love Bill" letters from all the OEMs when the sacred icon war became public knowledge. "Well, yes, Microsoft threatened to pull our Windows license, but we still love them".

As Mr. Subtlety is Futile, I like it that way, otherwise I might get confused. Funny thing is, in a brief check in the How High... thread a few days ago someone express the sentiment that WSJ had turned against Microsoft, and had had a lot of negative stories lately. From the bit of the story you posted, it sounds like it could be true. If so, Bill's in bad shape.

Anyway, time to go back to Mary Jo Foley's last article, her sincere advice has fallen on deaf ears, I'd say.

As the Windows 98 clock ticks down, you're likely to hear a lot of third-party testimonials as to why the U.S. Department of Justice and various state attorneys general should back off from any attempts to curb Microsoft's full-throttle Windows 98 marketing efforts. Expect to hear why Windows 98 is crucial to the fiscal and mental health of all kinds of companies, from Dell and Compaq, to Bob's Computer & Sub Shop. The message won't be new, but instead of reading these sentiments in the form of full-page newspaper advertisements from Microsoft, you'll be hearing them verbally from "unbiased" Microsoft advocates.

As Microsoft may soon discover, however, it's all too possible for these kind of testimonials to backfire.
(from zdnet.com

I'd say Mary Jo got that first part dead on. We'll see about the rest.


Cheers, Dan.