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Technology Stocks : BORL: Time to BUY! -- Ignore unavailable to you. Want to Upgrade?

To: shane forbes who wrote (10410)	5/2/1998 6:42:00 AM
From: shane forbes	Read Replies (2) \| Respond to of 10836

Yet another article but one that actually manages to say something good about the old Borland and, amazing crayons Batman, actually manages to say something good about Kahn. However the article isn't perfect. It butchers Joqum's name (what else is new?) but does so with some mundane pizazz not seen before. Read on: ---- Borland is Borland no more Kahn is the object of all gurus Posted 1 May 1998 Borland is Borland no more. Yesterday, the company changed its name to Inprise, and attempted to re- engineer its image by introducing consulting services and concentrating on the object market. The company, formed by Philippe Kahn, has suffered from its association with past defeats from Microsoft and now wants to position itself as a leader in enterprise software, according to its CEO, Dale Yocam. The move, according to Yocam, is "the culmination of an 18-month period of decisive actions designed to properly position ourselves as a leading provider of distributed enterprise solutions." Recently, Borland bought middleware company Visigenic Software and will now focus on the distributed object computing market, a lucrative and fast growing area. Worth around $375 million this year, it is set to grow to over a billion dollars by 2001. But the legacy for the change of name and focus lies firmly in the direction ex-CEO Philippe Kahn gave it some years ago. A programmer himself, he gave up the fight to sell software suites to end users some years ago, and laid the foundations for its undoubted expertise in object technology before he left the company. ---- Perhaps to appease the gods of media and lessen the utter confusion Joqim should do the same as his company and change his name to something elementary: say - Sam Smith. --- Shane.