To: Thomas Kirwin who wrote (393 ) 5/3/1998 7:20:00 AM From: Bret P Read Replies (2) | Respond to of 601
Mr. Kirwin and Bob. Do appreciate the kind words, just trying to tie some thoughts together.Thought Tom expressed some thoughtful observations about BookMatch. I agree that the opportunity some casual visitor will be drawn into the content is somewhat limited. Someone in the position to present qualified suggestions to management just might be surprised, and lent an ear. I would imagine early BookMatch successes would surface as multiple usage. Several classrooms (groups) of young children participating in an exciting online experience etc. The private homeschooling individuals I have personally spoken with stress the motivational edge that the PC affords. Modern primary education students present a fascinating opportunity. To learn at such an early age the value of such informational tools can't possibly be overvalued. Touchstone has dealt with this age group extensively, and certainly values the feedback from this preliminary foray into adolescent online interaction. More free functionality would definitely encourage frequency, which in turn should accelerate the "morphing" of a product into something very universal. You make a valid point about the advertising opportunities. This would translate into a cost reduction to the end user, an immediate value. I concede that earnings this quarter should'nt be an exciting event. I did think that an announcement might provide an opportunity to comment on some of the initiatives, Drake being only one, that might affect evaluation. Earnings announcements usually come 4 to 6 weeks after close of the elected fiscal quarter, hence latter May or mid June in this case. I also agree that any near term price rise will be driven more by statements regarding one or more of such initiatives, rather than the expected earnings. A great Sunday with the family to everyone, its Spring and beautiful, enjoy! Bret P.