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To: drmorgan who wrote (15164)5/4/1998 12:49:00 AM
From: Moonray  Respond to of 22053
 
Networking Companies to Target New Markets at Networld+Interop

San Francisco, May 1 (Bloomberg) -- Cisco Systems Inc., 3Com
Corp., Intel Corp. and other technology leaders will unveil new
ways to link computers to corporate networks and the Internet
next week at the Networld+Interop 98 show in Las Vegas.

The most-watched products at the conference are targeted at
opposite ends of the networking market. Equipment that combines
voice, data and video traffic on a single network is aimed at
phone companies and large businesses, while another set of gear
will make it easier for small companies to link to the Web.

Sales of networking equipment to companies with less than
500 employees are expected to boom as more businesses use the
Internet to cut travel costs and access new customers. Even more
growth is seen in sales to telecommunications companies, which
will use combined networks to sell more expensive levels of
Internet service to corporations. Cisco, 3Com and others are
looking for new markets as sales to traditional customers slow.

''All of these companies are looking to expand beyond the
(corporate) enterprise market,'' said John Armstrong, an analyst
at Gartner Group Inc.'s Dataquest unit.

Cisco

San Jose, California-based Cisco sells 80 percent of the
equipment used by large businesses to route data on their
computer networks. Yet the company's sales growth has slowed to
about 30 percent from more than 70 percent two years ago.

The No. 1 networking company now is looking to boost sales
to telecom carriers such as phone companies and Internet service
providers, who are expected to spend up to $50 billion annually
on networking gear by 2001.

On the eve of the Networld show, Cisco this week said it
began shipping several products that make it easier for existing
customers to combine voice and data traffic on their networks.
Large businesses want to combine their network traffic to cut
communications costs, while phone companies and ISPs are looking
to get in on the surge in Internet-related data traffic.

New products set to be unveiled at next week's show include
an adapter card that connects to Cisco's most popular remote-
access concentrator, used to route Internet calls. The card will
let businesses already using Cisco equipment send voice and fax
traffic over data networks.

''They're getting all the pieces together for the carrier
market,'' said Ray Keneipp, an analyst at market research firm
Current Analysis Inc. Ascend Communications Inc. also is expected
to unveil similar products, Keneipp said.

3Com, Intel

For its part, 3Com said it will ship three new switches for
the carrier market, one in June and two in the second half. When
used with a large switch 3Com sells for Newbridge Networks Corp.
and managed by 3Com network software, the new product will let
customers of the second-biggest networking company combine voice,
data and video traffic.

Santa Clara, California-based 3Com also will unveil a new
line of its SuperStack II switches aimed at smaller business
customers.

And Intel, the world's biggest computer-chip maker, is
starting its push into networking as sales in its main business
ebb. It will demonstrate its Express Gigabit Switch and a
matching adapter card in Las Vegas.

Like the new 3Com gear, Intel's switch will move data across
corporate networks at speeds as fast as 1,000 megabits per
second, 10 times the speed of most existing switches. Businesses
have been clamoring for faster switches to unclog mounting
Internet-based traffic.

''We're trying to remove the network bottlenecks,'' said
Reinier Tuinzing, director of marketing for Santa Clara-based
Intel's network product division.

The Networld+Interop show, featuring products from more than
600 vendors, runs Monday to Friday at the Las Vegas Convention
Center. Other companies demonstrating products include Bay
Networks Inc. and Lucent Technologies Inc.

o~~~ O