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Non-Tech : Enamelon (ENML) - Does anyone follow this? -- Ignore unavailable to you. Want to Upgrade?

To: Greg B. who wrote (556)	5/3/1998 11:43:00 AM
From: Mel Spivak	Respond to of 863

Development stage co's like ENML (biotechs are a great example) are expected to have cash-burn. Often when their expected loss is "less than anticipated", they soar. With ENML, they: Already have a great product; Already achieved distribution (shelf space) Now advertising to establish consumer awareness and demand. So, the "real story" will be, how successful the ad campaign will be. I have not seen the ads.