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Non-Tech : Recovery Engineering (REIN): PUR filter -- Ignore unavailable to you. Want to Upgrade?

To: C.Carlos who wrote (39)	5/3/1998 1:54:00 AM
From: Wade	Respond to of 67

C. Carlos, Thanks. It is interesting to see that REIN showed the first vision of making a cyst removal claim on their PUR pour through filters. Generally it was considered impossible. Now, they have created a lead ahead of Brita. The Volume usage indicator designed by REIN is an outstanding engineering achievement. I have no doubt that PUR has a much advanced technology than that of Brita. The original Brita filter only had a weak acid ion-exchange resin and silver impregnated carbon that does not offer any meaningful particulate removal...even for very large particles. Their purposes were to remove chlorine and lead (may be include copper as well). However, that are all they can offer. I did not spend time to check the progress of this war lately. I will do so...for the sake of keeping my eyes on their stocks. However, the recent introduction of the hollow fiber membranes by several foreign companies broke the door wide open. It is every one's race from now on. Any company can buy the hollow fibers and offer the same thing. The critical winning factor is mass production. The next is the marketing strategy, which I think REIN has shown me their talent. The end of faucet units are improved greatly comparing to the older generation products. These are the direct competitions against the Brita and PUR's pour through products. I believe the market is large enough for all of the company to grow. Only the fittest one can cut the larger piece of pie. Nevertheless, these products only offer very limited throughput. The product water is still expensive based on cost per gallon. Naturally, they are a lot cheaper than the bottled water. It is hard to believe that the bottled water is more expensive than gasoline already. The counter top and under the sink units are build better and better each day. You will see more improvement very soon. There is no clear winner in this part. The hottest battle is in the field of food service industry. The restaurants and fast food stores are all forced to improve the taste and quality of their drinking water supply. You should be very picky about the taste of the ice-water and soda if the taste is not as good as you hoped for. They will improve it right away, because of the beverage is the most profitable business in those stores. It is their duty to provide you the tasty water. Take care. Sincerely, Wade