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To: Scott Kelly who wrote (111)	5/11/1998 11:05:00 AM
From: BBull	Read Replies (1) \| Respond to of 115

IATV has good NEWS: Monday May 11, 8:12 am Eastern Time Company Press Release ACTV Announces Internet-Based Virtual Community Education Contracts Internet Sales Now Dominate ACTV Net's Revenue NEW YORK--(BUSINESS WIRE)--May 11, 1998--ACTV Inc. (NASDAQ:IATV - news) announced today that its ACTV Net, Inc. subsidiary has signed four new contracts totaling $750,000 to license the Company's proprietary virtual community for education, eSchool Online(TM). Last year at this time, ACTV Net had not yet recorded its first Internet revenue. Today, Internet-based sales have become its dominant revenue stream. ACTV signed its first eSchool Online(TM) contract with the School District of Philadelphia in August of 1997, and shortly thereafter the Company signed an eSchool licensing agreement with two Nebraska School Districts. Referring to The School District of Philadelphia's experience with eSchool Online(TM), Gregory Benson, the District's Chief Information Officer, stated, ''eSchool is currently being used for both core curriculum and staff development applications. The output of the collaboration has been extraordinary and greatly exceeded my initial expectations.'' Benson continued, ''All signs point to a very successful project for both staff development and core curriculum applications.'' eSchool has been specifically designed for the Online learning industry which is exploding. Estimates are that approximately 80% of public schools in the United States have Internet access, up from approximately 30% one year ago. There are over 100,000 public schools, more than three million teachers and 55 million students in the K-12 market. Industry experts predict that the total Online learning market may reach $3,000,000,000 by the year 2000. ''ACTV Net's objective is to be a premier provider of virtual communities for education and training,'' explained Bruce Crowley, President of ACTV Net, Inc. ''These new contracts, and other initiatives in the pipeline, are evidence of our success in developing a company that has a leadership position in enabling effective use of the Internet for education and training.'' ACTV Net, Inc.'s proprietary eSchool Online(TM) is a Java-based software suite that enables educators to tap into and organize the rich educational materials residing on the World Wide Web, to integrate Web content with other media, to schedule and automate the delivery of curriculum relevant Web pages directly to students' computers, to direct both real-time and on-demand collaborative learning experiences, and to archive student performance data. ACTV Net sees eSchool Online(TM) evolving into school-to-home applications that run on the advanced digital set-top platform known as OpenCable. OpenCable boxes like General Instrument Corporation [NYSE:GIC - news]'s DCT 50000 will be Personal Java compatible. General Instrument is an investor in ACTV and last week, ACTV's Entertainment Division announced an agreement with Rainbow Sports' FOX Sports Bay Area that brought the total potential reach of ACTV digital networks to approximately 22.5 million customers. ''Whether it's sports or education, ACTV's mission is to give the consumer state-of-the-art programming enabled by the emergence of both the Internet and digital platforms,'' stated Bill Samuels, Chairmen and CEO of ACTV, Inc. ACTV Net, Inc.'s new eSchool Online(TM) clients are: -- Massachusetts Corporation of Educational Telecommunications: eSchool Online(TM) has been integrated in MCET's five-year, $9.5 million federally-funded Star Schools initiative entitled Transitions Through Telecommunications. This initiative will use state-of-the-art technologies for the delivery of reading, writing and professional development programming for students, parents and teachers in economically under-served sites in Massachusetts, New Hampshire, Connecticut, New York and Washington. -- State of Georgia: ACTV Net is working with Georgia Public Broadcasting, Georgia's Department of Education and Georgia State University to develop original Web material which will be delivered through eSchool as a supplement to Georgia's INTECH Program (Integrating Technology into the Student Centered Classroom). -- New York City: eSchool Online(TM) is being used to provide middle school science and social studies material to students in Brooklyn's Community School District 22. -- Kaplan Interactive: Kaplan Interactive, a subsidiary of Stanley Kaplan, which is a wholly owned subsidiary of the Washington Post (an investor in ACTV, Inc.) is using eSchool as part of an online pilot project. ACTV, Inc. (NASDAQ:IATV - news) is headquarted in New York. This press release contains forward-looking statements and therefore may involve known and unknown risks and uncertainties and other factors that may cause the actual results, performance and achievements of the Company to be materially different from those expressed or implied by such forward-looking statements. Some of the factors that may cause such material differences arew set forth as risk factors detailed from time to time in the Company's periodic reports and registration statements filed with the Securities and Exchange Commission. -0- Visit ACTV's Web site at - actv.com --------------------------------------------------------------------------------