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To: joe who wrote (15396)	5/4/1998 12:16:00 PM
From: Mang Cheng	Respond to of 45548

"CMP Media Study Reveals the Strongest Brands in the Business Technology Market" Second Wave of Simultaneous Branding Study Finds Hewlett-Packard Has Strongest Brand, Followed by 3Com and Microsoft MANHASSET, NY--(BUSINESS WIRE)--May 4, 1998-- Hewlett-Packard (NYSE:HWP - news) narrowly edged-out 3Com and also Microsoft as the leading brand in the US business technology market, according to the latest wave of a CMP Media Inc./Interbrand Inc. study called 'The Power of Simultaneous Branding 1998.' In addition, the just-completed study revealed that Bay Networks (NYSE:BAY - news), Dell Computer Corp. (NASDAQ:DELL - news) and Cisco Systems (NASDAQ:CSCO - news) posted the greatest gains in brand equity over last year's study while most others remained relatively stable. Netscape Communications and Novell (NASDAQ:NOVL - news), however, posted the greatest declines. The study, which launched last year, included more than 6,400 interviews with business/enterprise and channel professionals -- one of the largest technology branding studies ever conducted, and the only one that examined brand equity in both the enterprise and channel markets. The research measured 46 brands across eight product categories, and against more than 20 key metrics. biz.yahoo.com Mang