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Technology Stocks : C-Cube -- Ignore unavailable to you. Want to Upgrade?

To: DiViT who wrote (32908)	5/4/1998 4:49:00 PM
From: John Rieman	Respond to of 50808

HBO goes 1080i............................................ twice.com HBO To Use 1080i HDTV Format - -May 4, 1998 HBO said it will use the 1080 interlaced format for two HDTV channels it plans to debut in early 1999. The major premium movie service provider will split the HDTV channels into East Coast and West Coast feeds and will provide high-definition versions of most of the network's main programming. HBO said it selected 1080i over 720p because it offers the best picture quality. "Quality has always been the focal point for us," said Robert Zitter, HBO technology operations senior VP. "It's what consumers expect from HBO." "After a thorough evaluation of the HDTV formats, we feel that 1080 interlaced simply offers the best quality," Zitter continued. "It will be compatible with all early HDTV television sets, and since the early adopters of HDTV will most likely be today's HBO subscribers, it makes even more sense for us to go with this format." Initial 1080i fare will be comprised mainly of motion pictures. The network's other original programming will be offered in the HDTV format as the base of HDTV households grows, the company said. Yet to be announced is which cable or direct-to-home satellite services will carry the new channels.