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To: Tony Viola who wrote (55098)5/4/1998 5:33:00 PM
From: Francis Chow  Respond to of 186894
 
X86 PC PROCESSOR MARKET LOGS WEAKEST QUARTER

In One-and-a-Half Years

Sales Drop Below $5 Billion, Average Selling Prices Dip Below $200,

According to New Report From Mercury Research

SCOTTSDALE, Ariz., May 4 /PRNewswire/ -- Stiff competition in the growing low-cost
computer market combined with excess inventories at some systems manufacturers
depressed the x86 PC processor market to its lowest level in six quarters, according to a
new report released today by Mercury Research, Inc.

In the first quarter of '98, x86 PC processor vendors shipped $4.95 billion in chips,
according to Mercury Research preliminary estimates. That figure is nearly 11 percent less
than suppliers shipped in the first quarter of '97 and the lowest level since the third quarter
of '96. As well, growing demand for sub-$1,000 systems -- along with stiff competition in
that segment -- pushed average selling prices, or ASPs, for x86 PC processors to $195.32.
That marks the first time that the industrywide ASP has fallen below $200 since the third
quarter of '96.

Although the industry's ASP dipped below $200, the overall ASP for Intel, which commands
much higher ASPs than its competitors, remained above the $200 mark, according to
Mercury Research preliminary estimates.

The first-quarter market information is included in the latest edition of PC Processors and
Chip Sets '98, a quarterly Market Strategy and Forecast Report from Mercury Research.
The 341-page report contains a thorough analysis of the PC processor market, providing
quarterly estimates and forecasts through the end of 1999, and annual forecasts through
the year 2003. PC Processors and Chip Sets '98 is widely recognized for providing the
most detailed analysis available on the PC processor market.


Pricing and Availability

The second-quarter edition of PC Processors and Chip Sets '98 is
priced at $1,995. An annual subscription, which includes four
quarterly reports, is $3,995. For additional information on PC
Processors and Chip Sets '98 or any Mercury Research report, please
visit our World Wide Web home page: www.mercuryresearch.com, e-mail
service@mercuryresearch.com, or call (602) 998-9225.

Mercury Research Inc. of Scottsdale, Ariz., is a research and consulting firm that is
dedicated to providing unparalleled depth and insight into the markets for PC components
and related hardware. Founded by experts in the field, Mercury Research publishes reports
on a variety of critical technologies, including graphics components, processors and chip
sets, and sound chips.



Mercury Research is a trademark of Mercury Research, Inc. All
other trademarks are the property of their respective owners.
SOURCE Mercury Research, Inc.



To: Tony Viola who wrote (55098)5/4/1998 8:04:00 PM
From: Paul Engel  Read Replies (1) | Respond to of 186894
 
Tony - Re: " One or the other or both visit Silicon Valley several times a year, and quite often they have dinner with electronics industry execs. "

My guess is that these visits are driven by MONEY - to RAISE MONEY - since there seems to be a bit of cash floating around the Bay Area.

If these geniuses were "concerned" about technology, would they be launching FTC/DOJ investigations of the biggest PC software and hardware vendors? Would they make it illegal to sell overseas the highest level of encryption software? Would they make it illegal to sell the best wafer processing equipment in China? Would they continue to prevent Cuban Cigars from being imported so engineers could enjoy them legally?

Paul