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Technology Stocks : Netscape -- Giant Killer or Flash in the Pan? -- Ignore unavailable to you. Want to Upgrade?

To: ItsAllCyclical who wrote (3012)	5/4/1998 5:32:00 PM
From: fred woodall	Read Replies (2) \| Respond to of 4903

I'm in 28.062. NSCP said Monday it has entered into an agreement that will bring Excite Inc.'s search engine to Netscape's website. The announcement, which came after the close of the market, may come as surprise to market watchers, who believed as late as last Friday Infoseek Corp. topped Excite's list of prospective partners for its Netcenter website. Netscape (NSCP), the World Wide Web software company, and Excite, an online service and search engine, said that the deal calls for a joint programming of channels from Netscape's website and a co-branded search feature. Netscape and Excite (XCIT) said they will develop content and search services and sell advertising together. The companies said the partnership will expand's Excite's revenue potential and brand visibility. Netscape described the deal as the "catalyst for Netscape's major push into the Internet portal space." Under the pact, Excite will sell all the advertising for the co-branded channel pages on Netscape Netcenter and for the Netscape and Excite branded search engines. Advertising revenues from co-branded channel pages and co-branded search results pages will be shared. The pact also makes Excite's Classifieds2000 the preferred classifieds provider across the Netscape service. The pact calls for Excite to program a portion of Netscape's website and to power a new Netscape-branded search service. The Netscape Net Search page will be a combination of Netscape's new branded search powered by Excite, Excite search and other search providers. The branded Netscape Search will provide search results for the whole Internet as well as key links to Netscape Netcenter programs. Excite will also program a package of Netcenter's upcoming consumer channels, including arts & leisure, auctions, autos and others. All the pages will be co-branded. Netscape will continue to develop additional channels through best-of-breed partnerships for computing, business, finance, news, sports, entertainment and local information. Infoseek had been thought of as a likely partner for Netscape because the search engine is already dependent on Netscape for about one-third of its traffic. But rumored terms of that potential deal had some on Wall Street scratching their heads. Analysts said last week they believed Netscape was preparing for a deal that called for the Internet browser company to license Infoseek's technology to power its search service. The deal, the analysts said, would leave Infoseek paying Netscape for traffic from its site and would have given Netscape access to Infoseek's search technology.