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Non-Tech : SIRN - Sirena Apparel Group: Undervalued But Moving Up -- Ignore unavailable to you. Want to Upgrade?

To: James Wright who wrote (9)	5/7/1998 8:33:00 PM
From: Steve Hufnagle	Respond to of 161

\| Next \| Respond \| To: James Wright (0 ) From: James Wright Tuesday, May 5 1998 7:30PM ET Reply # of 19 I finally found time to talk with Jim White, who handles SIRN's investor relations, to obtain more information on the company. He was very helpful and forthcoming. (If anyone else has questions, his phone number is 562-437-0655. You also can obtain an investor's package by calling this number.) Here's a summary of what I learned (all words are my own, not Mr. White's): From your earlier post concerning ATPG: 1. SIRN is in the process of incorporating Apparel Technologies' new digital printing technology into its production lines after a very successful test of the system. (See the press release referenced with a link in the opening post for this thread). Although the new system will not have much impact on profits for the current quarter (which is 4th quarter of fiscal year 1998, ending this June), SIRN expects to start seeing tangible benefits from this new technology after the 1999 fiscal year begins in June. SIRN apparently has a jump on the competition because it is one of the first apparel manufacturers (if not the first) to adopt this innovative, cost saving system. However, it does not have any exclusive rights to the system and other manufacturers could, if they want, also install the system. The price of this company looks low but I am playing the Devils advocate with a couple of questions. Maybe one of us can call the IR guy and include these questions: Wouldn't it be expected that alot of competing manufacturers also install this system? Have you heard of any feedback concerning the quality of the finished products and consumer acceptance of the clothing?