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Technology Stocks : INFOSEEK (GO) -- Ignore unavailable to you. Want to Upgrade?


To: Jorge who wrote (5788)5/6/1998 9:55:00 AM
From: gerard mangiardi  Read Replies (1) | Respond to of 9343
 
Ispend more time viewing pages on SI than on all the SEs combined. If viewership determines value then we may be overestimating the share ses are going to have down the road.



To: Jorge who wrote (5788)5/7/1998 8:59:00 AM
From: cm  Read Replies (3) | Respond to of 9343
 
Infoseek and iVillage--Focusing On Women...

Here's the link to this morning's news...

biz.yahoo.com

Quick interpretation: Motro is building "content value"
for SEEK... a very smart move. (His earlier remarks about
"convergence" are indicators of where he's going... and
where he's been.)

Plus, he's playing a classic demographic card...
much as anybody who's ever worked in television programming
would. In this case, SEEK has a female skew to its numbers...
I don't know the exact figures. So, he's enhancing that
strength...

This plus the WBS (younger demographic audience) purchase
are very interesting developments... iVillage, obviously,
less crticial, but nonetheless a good move. (Now we need
some serious family-friendly and woman-focused advertisers
to start filing in.)

Best Regards,

c m