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Technology Stocks : Altaba Inc. (formerly Yahoo) -- Ignore unavailable to you. Want to Upgrade?

To: Bill Harmond who wrote (10746)	5/6/1998 10:59:00 AM
From: phbolton	Read Replies (1) \| Respond to of 27307

William: the superbowl has "reach" and "impact" since everyone sees the same ads and game at the same time, at Yahoo they don't, its 30 mil users are spread out over thousands/tens of thousands of pages divided by time of watch (which is often seconds) divided by the time period of a month. Its not a single page or show and that is why Yahoo has 1,600 advertisers. The superbowl has about a dozen. if all 30 mil saw the same ad at the same time then yhoo might be competitive with seinfeld or the academy awards, but its probably more like the weather channel-- folks tune in for a few moments now and then but don't really "watch" it-- and throughout the country the weather channel probably has more than a thousand advertisers (inlcuding the local hardware/feed store)