To: paper man who wrote (3540 ) 5/6/1998 12:47:00 PM From: Captain James T. Kirk Respond to of 8358
Cabletron Introduces Smart Networking Strategy At NetWorld+Interop Business Wire - May 06, 1998 12:01 %CABLETRON CS %NEVADA %MASSACHUSETTS %NEW-HAMPSHIRE %NEW-YORK %CALIFORNIA %NORTH-CAROLINA %TEXAS %COMED %COMPUTERS %ELECTRONICS %TELECOMMUNICATIONS %TRADESHOW V%BW P%BW -------------------------------------------------------------------------------- LAS VEGAS--(BUSINESS WIRE)--May 6, 1998-- Strategy Focuses on New Products, Channel, Marketing and Pricing Initiatives Cabletron Systems unveiled its Smart Networking business and marketing strategy at Networld+Interop trade show today. Developed to coincide with the dramatic changes in the networking industry, Cabletron outlined how its new Smart Networking strategy will lead the company and its customers into the next-generation of networking. The Smart Networking strategy includes a new approach to product development, price structure, marketing distribution, delivery and service. Craig Benson, President, CEO, and Co-founder of Cabletron said, "Our ultimate goal is to make networks perform to a higher standard -- making them more dependable, with significantly longer life cycles." Cabletron announced several new products as part of the Smart Networking strategy: - Next generation additions to the SmartSwitch family - New SmartVoice technology for seamless voice/data integration - Enhancements for Spectrum management software Cabletron also announced a new pricing program which offers customers high value, and competitive market-based prices. The new pricing model allows customers to configure and price products directly with Cabletron, through electronic commerce or through an authorized Cabletron partner. The e-commerce pricing fits into a new trend among many progressive corporations as they use extranets to make price adjustments and handle inventory tailored to specific customer needs. Cabletron also announced its 3 tiered distribution program which includes direct sales, strategic partners (e.g. Digital) and distributors including one-tier partners. "In recent years, a significant portion of Cabletron's revenues have come from repeat customers," said Giulio Gianturco, President of Cabletron's Digital Network Product Group & Channel. "We will be significantly enhancing our relations with resellers to create a new generation of equally local partners and customers." Finally, Cabletron announced a new comprehensive plan which will enable product marketing to drive engineering, better positioning the company to respond to customer and marketplace needs. For the first time, all product marketing, sales, training and communications will be brought together in one global organization. Cabletron Systems, a recognized leader in providing high- performance computer networking products, has provided dependable network access and communications to millions of people throughout the world. With scaleable products designed for Fortune 1000 enterprise networks, service providers and small businesses, Cabletron provides simple, reliable and cost-effective business solutions for the information age. Cabletron's World Wide Web site can be reached on the Internet at cabletron.com . Cabletron, SmartSwitch and SPECTRUM are trademarks or registered trademarks of Cabletron Systems