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To: Dave Gore who wrote (15324)	5/7/1998 9:09:00 AM
From: LouieD	Read Replies (1) \| Respond to of 34592

For you AAPL <Apple> people....<inside> Motorola's New AltiVec Technology To Expand Industry Definition of Microprocessors Technology So Dramatically Improves Throughput It Will Enable New Class of Solutions in Networking and Computing Markets AUSTIN, Texas--(BUSINESS WIRE)--May 7, 1998-- Motorola (NYSE:MOT - news) today is changing the microprocessor industry's landscape with the introduction of its AltiVec(TM) technology, which will enable a new class of solutions to meet the performance demands of next-generation networking and computing systems. AltiVec technology is representative of DigitalDNA(TM) embedded solutions from Motorola: the company's intellectual property and proprietary technologies that provide the differentiating factor -- the DNA -- for customers' digital systems. Demonstrating a new level of capability in handling the ultra-high bandwidth and computational demands of today's -- and tomorrow's -- networking infrastructure, graphics, video and voice applications, Motorola's AltiVec technology will allow customers to develop products offering an unprecedented level of performance. The first microprocessor with AltiVec technology will begin sampling during the second half of 1998 for production during the first half of 1999. ''AltiVec technology has tremendous market implications,'' said Will Strauss, president of Forward Concepts, a Tempe, Ariz., market research firm. ''It's a powerful solution to the challenges posed by the Internet and other high-bandwidth and algorithm-intensive applications. From what I have seen, it could easily provide the necessary level of performance for a variety of new applications.'' Motorola's AltiVec technology expands the current PowerPC(TM) Architecture through the addition of a 128-bit vector execution unit, which operates concurrently with existing integer and floating point units. This new engine provides for highly parallel operations, allowing for the simultaneous execution of up to 16 operations in a single clock cycle. This powerful new technology will enable future PowerPC microprocessors to dramatically accelerate applications such as voice over IP (Internet Protocol), multi-channel modems, routers, virtual private networks (VPNs), speech processing, image and video processing, and array processing, among others. ''Motorola's new AltiVec technology will enable a single PowerPC microprocessor to easily handle the workload of multiple devices in many performance-driven applications,'' said Bertrand Cambou, vice president and general manager of Motorola's Networking and Computing Systems Group. ''AltiVec technology will empower our customers in multiple markets to develop entirely new solutions that were formerly unattainable because of technological limitations in bandwidth and computational power.'' Previously, customers had to create their own ASICs or use multiple processing devices to achieve performance levels comparable to those of products integrating Motorola's new AltiVec technology. In some data-intensive applications, PowerPC microprocessors incorporating AltiVec technology are expected to provide a tenfold performance increase over standard PowerPC microprocessors. The first microprocessor with AltiVec technology will be produced using Motorola's HiP 5 copper interconnect manufacturing process. While this initial microprocessor will target very high-performance applications in networking and computing, subsequent Motorola processors with AltiVec technology could address markets and applications in which performance must be balanced with power, price and peripheral integration. Moving into the next century, Motorola will rely on the PowerPC Architecture as one of its five strategic architectures, along with M CORE(TM), the 68K/ColdFire(TM) family, the HCxx family and DSPs. Motorola will continue to expand its development of PowerPC microprocessors, some of which will incorporate AltiVec technology. More information is available on the World Wide Web at motorola.com/AltiVec. LouieD