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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: RX4PROFIT who wrote (13089)	5/7/1998 1:53:00 PM
From: rhet0ric	Read Replies (1) \| Respond to of 213177

Some reflections on Steve Jobs. First, up until now, Gil Amelio could say fairly accurately that he deserves a lot of credit for Apple's turnaround, at least in terms of products. However, with the launch of the iMac, we're now seeing pure, unadulterated Steve Jobs. If you think about it, Steve was able to turn the corner for Apple so far simply by cutting harder and by marketing Gil's work (in a way Gil never could). From now on, we will see Steve presenting Steve's work. This is just the beginning. Second, it's becoming clear that Steve Jobs is Apple Computer. I've often thought that when people start a company, they imprint their personality on it. The same is true for art and artists. When Apple booted out Steve, it ran for awhile on momentum, but the source of its personality was gone. Now he's back, and the company has his personality again: brash, charismatic, cutting edge. I don't know if he will take the CEO spot, but I think that his comment reported at the end of that WSJ article is very likely accurate: that he intends to stay in an important post at Apple indefinitely, so that the company doesn't drift again like it did after they kicked him out. Third, when Steve was kicked out, the Apple loyalists sided with Apple because that was their experience of the company. They loved their Mac because it sat in front of them, not Steve who'd they never met. If Apple kicked out Jobs, it must have been because he was a bad guy. Now Apple loyalists are seeing that what they loved about Apple was mostly inspired by Steve, and over time they will come to like him as much as they like the company. rhet0ric