To: Dusty Vestal who wrote (15760 ) 5/7/1998 5:11:00 PM From: Dave Gore Read Replies (8) | Respond to of 27968
IRA, I SPOKE TO YOU ON THE PHONE THE OTHER DAY...WHEN WILL YOU LEARN.. to just run the company and stop worrying about catering to every whim of every person here? You opened a PANDORA's BOX trying to be too helpful some months ago...bless your heart but..... Yes, it is now crucial to get the financials out. Your latest news release today was very professional...great start! NOW....LEARN TO STOP SAYING THINGS like we will be on Edgar Monday.....that's way too specific! Ya, I know what your press release said today and that explains it well, but it created a whole week of negativism. YOU NEED TO HIRE SOMEONE TO WRITE YOUR PRESS RELEASES AND LEARN HOW TO SET EXPECTATIONS OF SHAREHOLDERS......YOU ARE A GREAT TALENT, a great negotiator, a tireless worker, have done so much in such a short period of time, but you can be SOOOOOOOOOOOOOOOOO FRUSTRATING to shareholders who hang on every word and promise you have made. They are silly and wrong, but that's how they NOW are.....just run the company man, and stop setting unrealistic expectations...I have been in sales for 22 years and the first thing you learn is to UNDER-PROMISE and OVER-DELIVER ...that's your ONLY fault IRA While I blame many of these people for whining too much and creating an air of mistrust and unrealistic expectations....I must admit the WHOLE reason why the stock went down this WHOLE week, was because you promised Edgar on Monday or Tuesday or Wednesday. Don't be insulted, but you NEED TO HIRE SOMEONE GOOD to deal with shareholders. Your personality is so good for running the business and negotiating great deals, but not so good for dealing with shareholders.....realize that and let somebody else write the press releases and deal with us. IRA, your stock will go up BIG if you trust me on this. RUN THE COMPANY... show us the money and what you can do! Don't worry about NASDAQ or warrants right now.....RUN THE COMPANY! Show us profits and growth and all that good stuff... Let someone else deal with us...someone patient and down-to-earth and calming who has incredible patience and people skills..that ain't you, my friend, but we don't care....that's not what we like about you or need from you.... I LOVE THE PROSPECTS FOR FIRIMADA...so just do what you do best! DAVE GORE