Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Eastman Kodak Company (NYSE: KODK) -- Ignore unavailable to you. Want to Upgrade?

To: Marc Schiler who wrote (61)	5/8/1998 11:56:00 AM
From: HerbVic	Read Replies (1) \| Respond to of 484

Looks like the caution flag is up on that race to 80. Noise about a price war with Fugi Film aired on CNBC this morning. What Kodak should do, if I may be so bold, is to add a discounted product line to the premium product line. Use the Kodak name [on a box with Kodak and Fugi like colors] and undercut Fugi by one or two cents per unit for as long as it takes to regain lost market share. The advantage of this strategy would be to maintain margins on flagship product line, while at the same time addressing the market share threat. The new product line could be called Kodak HF for Home & Family, or High Flier, or High Focus. Let the consumer guess, but maintain the same quality and beat the enemy where they live, in the discount market. Comments, anyone? HerbVic