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Technology Stocks : Novell (NOVL) dirt cheap, good buy? -- Ignore unavailable to you. Want to Upgrade?

To: Frederick Smart who wrote (21926)	5/7/1998 11:47:00 PM
From: ToySoldier	Respond to of 42771

This is a typical situation whereby Novell products are generally superior in many of their products to their competitors but no one knows who they are and what they have to offer. I truly believe (and I have a very strong relationship with Novell) that Novell Marketing just doesn't know how they can get their message out to the public. I have seen some real SUPER TV-Type ads and short videos that are up-beat and attention-getters, but they wont put it on CNN or CNBC or network TV. I think they need mind-share. When decision makers get into rooms (like you had brought up) so many times the Novell product is not even brought up. Why, because as terrible as it sound, mind-share and FADs gets these products on the table. Out of sight - Out of Mind. Novell has tried so many means and methods to hit the right marketing key but they either dont follow through with the good ideas or just goes at it half-baked. It almost the Banyan of the 90s. Great products bad marketing! Toy

To: Frederick Smart who wrote (21926)	5/7/1998 11:52:00 PM
From: ToySoldier	Respond to of 42771

A couple months ago someone on this board stated that MS Exchange dominates the groupware market. At the time I stated that MS Exchange was in fact still in 3rd place behind Novell's Groupwise (2nd) and Lotus Notes (1st). The problem was that I couldnt find the proof. Now I finally found it. Read the following link. Although MS Exchange has closed the gap, it still is in 3rd place as of the end of 1997. news.com Toy

To: Frederick Smart who wrote (21926)	5/8/1998 8:56:00 AM
From: dwight vickers	Read Replies (1) \| Respond to of 42771

"We also have a major firm in the computer services market buying major quantities of Novell - Computer Sciences Corp. From the way the stock trades its very apparent we have some big dogs buying the stock along with CSC or whomever may be joining the party along with CSC." Where does that information come from? Dwight