VOIP Products And Strategies Announced At N+I [Siemens, LU and ERICY]
By CHUCK MOOZAKIS, Thursday, May 7, 1998, 5:40 p.m. ET.
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Las Vegas -- Ericsson, Lucent Technologies and Siemens Business Communications all rolled out VOIP products and strategies at NetWorld+Interop, reflecting IT managers' and carriers' demand for integrated products and services.
Despite continued debate about how effective voice over IP (VOIP) may ultimately be as an alternative to the public switched telephone network, Claude Romans, a senior analyst at Ryan Hankin Kent Inc., said IT managers and carriers can't afford to overlook the possible cost-savings and efficiencies. "They are looking at all their options to make their operations more efficient," he said.
To that end, both Siemens and Lucent detailed broad strategies, releasing products and unveiling future enhancements designed to mesh existing enterprise infrastructure with VOIP equipment and related services.
Ericsson, meanwhile, is targeting carriers with its Internet Telephony Solution for Carriers (IPTC) platform, using Delta 3's international network as a medium for worldwide IP traffic.
Siemens detailed four of the 11 VOIP modules in its "Extranet Network of the Future" strategy. The four modules, available later this summer, support intranet toll bypass, global IP teleworking, remote access and a multimedia IP-LAN device.
"We see packet voice as a revolutionary force," said John Rasmus, Siemens' senior director of IP telephony solutions. "It won't happen overnight, but it will impact all product lines."
Beyond the four modules, Siemens also will develop products supporting enterprise ISP services, Web-based network management and IP call centers. The goal, Rasmus said, is to provide corporate extranet IP telephony, enabling companies to tie together various intranets into a single pipe and retain security over transmissions.
"It's time to look into advanced services via IP," Rasmus said. "Nobody has pulled that together." Siemens is pricing the toll bypass product at $25,000 per site; pricing for the other modules will be disclosed later this spring.
Even as Siemens begins to flesh out its VOIP product line, Lucent continued to expand on its existing IP products. Lucent is using an application-centric approach, preferring to let software developments drive hardware performance, according to Bryan Katz, general manager, media call servers.
With that in mind, Lucent released improvements to its MultiMedia Communications Exchange Server (MMCX) and its Internet Telephony Server.
MMCX 2.1 now supports multiparty media conferencing to additional network connections, including ATM, wireless LANs and H.320 and H.325-compliant endpoints. In addition, the device also will support PC-to-phone services.
Internet Telephony Server 2.0 added additional management capabilities, giving ISPs the ability to create zones to manage multiple gateways. The management module, dubbed service access manager (SAM), can support up to 25 gateways and 500 PC clients per SAM.
The enhancements support IP communications applications, including messaging and distributed workgroups, thus letting multiple users collaborate on various projects, such as virtual whiteboards and teleconferencing.
At the same time, Lucent is devising ways to mesh applications servers so they work together as well, thus breaking down the walls between application-specific servers, said Kathleen Meier, Lucent's general manager, Internet communications. "Putting everything on application-specific servers doesn't work," she said. "The goal is to break down monolithic servers so they all work well together."
MMCX 2.1 is priced at $18,500 for a starter kit, and supporting from four to 100 concurrent log-ins and up to 500 users. Client software is free. Internet Telephony Server 2.0 pricing depends upon configuration.
Although Siemens and Lucent focus on enterprise and carrier products, Ericsson is pinning its VOIP products around carriers, said Staffan Lindholm, general manager of Ericsson's Internet program. The vendor's Internet Telephony Solution for Carriers platform is now in the process of being launched with Delta Three, an Internet telephony supplier that provides VOIP services to more than 20 countries worldwide.
IPTC has three software components: gateways; sitekeeper, which routes traffic through the gateways; and netkeeper, which provides administration and management control through Web browsers. The package, priced at $1,300 per port, also will be marketed to other carriers.
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