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To: PartyTime who wrote (6785)5/8/1998 3:33:00 PM
From: PartyTime  Respond to of 18444
 
More interesting reading:

E-commerce firms seen
booming
By Paul Festa
Staff Writer, CNET NEWS.COM
March 9, 1998, 10:20 a.m. PT

E-commerce software companies can expect
booming business over the next five years,
according to a report released today by Zona
Research.

The Net will continue its transition from a mere
marketing tool to a full-fledged sales vehicle in the
next five years, the report says.

Of the companies surveyed, 79 percent currently
use the Internet for marketing purposes, dwarfing
the 10 percent that use it for sales transactions, the
report states. But 44 percent of those surveyed say
they intend to start selling over the Internet in the
next two years.

"For the Internet software industry, the market for
their products should grow dramatically in the next
two years," said Vernon Keenan, a Zona research
director, adding that "1998 and 1999 are going to
be banner years for...companies that sell
e-commerce server software."

In addition to those selling server software,
hardware companies and firms that specialize in
connecting e-commerce systems to back-end
computers will reap the benefits of the coming
boom, according to Keenan.

The Zona report identified three stages of
technology adoption in the e-commerce economy.
In the first stage, companies publish on the Web to
save money. In the second, companies sell
products on the Web. In the third, companies
establish and develop new protocols and online
spaces to conduct business.

The development and deployment of those
protocols is another looming economic opportunity,
though a less immediate one. One example is OTP,
or the Open Trading Protocol. OTP allows buyers
and sellers to authenticate themselves, set prices,
complete bids, and secure accounting transactions.

Meanwhile, companies not yet on the Net should
take note that their competitors are going online,
said Keenan.

"Selling products and services online will be seen in
the year 2000 as a de facto way of doing business,"
he said.

The survey, conducted in January, examined 112
businesses with more than 500 employees each.
Zona Research is a subsidiary of Intelliquest.