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Technology Stocks : TAVA Technologies (TAVA-NASDAQ) -- Ignore unavailable to you. Want to Upgrade?

To: Brian Malloy who wrote (16295)	5/8/1998 3:40:00 PM
From: Stuart Schreiber	Respond to of 31646

Brian: you must have mistaken me for someone else. I never advocated or sent email to CNBC. I think TAVA is capable of doing their own marketing and I always try to be reasonable. I'll assume it was just an honest mistake. The point of my post was that the media and analysts tend to group all companies in the Y2K field as one shot wonders with no future. I have faith in management as my prior posts will show. If you want to make this personal, take it to private mail. stu

To: Brian Malloy who wrote (16295)	5/8/1998 7:15:00 PM
From: lbs	Read Replies (2) \| Respond to of 31646

I could not agree more. E-mailing the WSJ or CNBS will only hurt Tava. It will appear as an internet hype stock, which may make people skeptical to its merit. Better to let Tava, Keane, RW Beck, and others handle the publicity. What concerned investors could find out is 1) why does the Tava/RW Beck web site not work when you try to link to Tava's home page, and 2) why do you get a non-working number at the University of Washington when you call the number listed. I would contact Scott, but I am going to be unavailable for the next few days.

To: Brian Malloy who wrote (16295)	5/8/1998 9:04:00 PM
From: Karl Drobnic	Read Replies (1) \| Respond to of 31646

Contacting media: Many major news organizations have a "suggest a story" option on their websites. I e-mail them regularly. I make sure that I e-mail facts that will check out, never opinion. If I get called back, I make sure that I can refer the reporter to a source to verify information - or I don't supply the information in the first place. Many (most?) reporters have to get an editor's permission to pursue a story. So arm them with facts. If their particular organisation is interested, they'll supply their own slant. Plus, I think Jenkins will follow through on his promise to beef up PR with a real PR budget, and that he'll hire a PR firm with the mission to "brand" the Tava name.