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Technology Stocks : INFOSEEK (GO) -- Ignore unavailable to you. Want to Upgrade?

To: cm who wrote (5982)	5/9/1998 5:37:00 AM
From: TFF	Read Replies (1) \| Respond to of 9343

AT&T Broadens Net Strategy news.com

To: cm who wrote (5982)	5/10/1998 10:55:00 PM
From: cm	Respond to of 9343

Posted This On The Other SEEK Thread, But... Wanted to make sure that all SEEKers got a gander. This month's issue of Wired Magazine has an article on, I think, page 130 called, "One To One (A Love Story)" which reviews where the Web stands now in its abilities to deliver on the much-vaunted promise of customer targeting and true one-to-one marketing. This is a VERY balanced and informative article. Obviously, the article's author, Chip Bayers, knows of where he writes... which is kind of refreshing. There's a wonderful write up on Aptex Software (a division of former Defense contractor, HNC Software--HNCS) and SEEK's work on coming up with a site visitor profiling software... which is at the heart of SEEK's UltraMatch offering for advertisers. The bottom line: SEEK's got the lead on delivering something at least reasonably close to one-to-one marketing... ads being served to carefully and accurately profiled site visitors. (Some of our clients have already benefitted from UltraMatch's higher number and better quality of clickthroughs.) In a time when it may appear to some that all the Search Engine companies are doing just the same things and are doomed to a kind of me-too-ism... this article makes for a very interesting read. The Aptex Software relationship has been critical to SEEK's ability to deliver better value for the dollar for its advertisers. (Indeed, you can see Aptex referred to at the bottom of some SEEK's pages. And there's a quote from Motro on Aptex's testimonials page) Granted, this competitive advantage is about a year old now... fairly brown and wrinkled in Web terms. And the technology is changing and improving seemingly by the day. But, SEEK has a clear "win" here. Anyway, get the May issue of Wired Magazine and draw your own conclusions. Best Regards, c m