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To: Brady B. who wrote (6847)	5/9/1998 8:32:00 PM
From: Starfish*	Respond to of 18444

A different spin on Wired MAY 09, 02:03 EDT Wired Magazine Sold to Conde Nast By CHRIS ALLBRITTON AP Cyberspace Writer NEW YORK (AP) -- Conde Nast wasn't the most obvious company to buy Wired magazine, the trendy chronicler of the digital age that has long railed against the Eastern media establishment. Advance Publications Inc.'s Conde Nast unit announced Friday it was buying Wired, ending nearly two years of speculation about the magazine's fate. The sale will pump more than $75 million in badly needed cash into Wired Ventures Inc.'s coffers, allowing it to concentrate on its online ventures, such as the HotBot search engine and online publications HotWired and Wired News. It also would go to paying off the magazine's debt. Terms of the deal weren't disclosed. ''Folks at Wired magazine are very happy, very excited,'' said Andrew De Vries, a spokesman for Wired Digital, the online division of Wired Ventures. Wired magazine suffered for two years after an unsuccessful initial public offering in 1996 followed by rounds of layoffs. The latest one, in November, saw 33 people leave, and it seemed the magazine that trumpeted the ''new economy'' would be done in by the old one. But the magazine has been trying to shed its nerd image and become more mainstream. In an editorial change earlier this year, Dana Lyon became Wired's publisher and Katrina Heron its editor in chief. Both used to work for Conde Nast magazines. Conde Nast represents the ''dinosaur media'' that Wired often criticized in its impatience for the future, said Jon Katz, a columnist for HotWired and a contributing editor to the magazine. He warned that Conde Nast would ruin Wired if it didn't leave it alone. ''Conde Nast would be very dumb to impose an Eastern marketing ethic on Wired,'' he said. ''If they do, they're going to kill it off.'' Wired, based in San Francisco, was launched in 1993 to immediate national attention and projects a circulation of 425,000 this July. Advance Publications has been an investor in Wired since January 1994. The acquisition is the first foray by Conde Nast into the computer magazine market. Other Conde Naste magazines include Vogue, Glamour, GQ, Vanity Fair and Conde Nast Traveler.

To: Brady B. who wrote (6847)	5/9/1998 10:07:00 PM
From: Mark M	Read Replies (1) \| Respond to of 18444

From the Undervalued Dog: Maybe we should be asking if financials are under review? Many OTC BB companies do not file its 10-K and 10-Q with the SEC. We won't recommend any companies that have not filed 10-K and 10-Q with the SEC in the future. All companies that we recommended promised us to file its 10-K and 10-Q with the SEC as soon as possible if they have not filed with the SEC before. The initial audited accounting procedures often take much longer than expected, as assets and inventories have to be fully evaluated. Any acquisition will further complicate this process. On the other hand, according to the SEC rules, it requires an extensive review process (it may take up to one month) for its first filing if a company wants to become a fully reporting company. 10-Q and 10-K can't be released to public in any form without the SEC permission before 10-Q and 10-K have been filed with the SEC. After a company becomes a fully reporting company, the company just needs to file its 10-K and 10-Q with the SEC regularly and don't need this review proces! s any more.