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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: Gary Korn who wrote (4157)	5/10/1998 4:22:00 PM
From: Gordon A. Langston	Respond to of 164684

Revenues (cash flow) vs. advertising costs What will keep these items in balance in this new environment on the internet. Businesses with different margins will be competing for the same physical space. I have not thought this through but am wondering if the internet lends itself to advertising diversity as does the brick and mortar world with radio, t.v., print, billboard, junk mail etc. Any thoughts on this?

To: Gary Korn who wrote (4157)	5/10/1998 11:04:00 PM
From: Glenn D. Rudolph	Read Replies (1) \| Respond to of 164684

From the Motley Fool Amazon thread: "Subject: Re: FOOLS Disappoint Date: Sun, May 10, 1998 7:31 PM From: AtlasGames Message-id: <1998051023313800.TAA09492@ladder01.news.aol.com> <<< The goal of AMZN is strictly brand recognition. It matter not in what product such as books, music, video, etc. They want everyone on the internet to know the name of Amazon and equate that with quality, service, price and loyalty>>> Bingo. Heck, with the convergence of media, I wouldn't be surprised a couple years down the line to see AMZN selling pay-per-view video, piped directly via cable modem/ISDN/whatever, to your combined computer/TV/stereo. Plus lots more. The first step is establishing a comfortable relationship with consumers. Their sales growth in dealing with books has proven their ability to do that. With the infrastructure and "mind share" established, who knows where they might go? There are may places that are logical extensions of their purpose as the premiere online merchant -- just as AOL has established itself as being a lot more than some e-mail and a connection to the internet. Maybe AMZN should be compared less to Borders and B&N, than to the big superstores like Best Buy, Wal-Mart, etc. (A lot of them carry books too, right?) -John" Gosh I hope Amazon does not put Walmart out of business. I buy my vitamins there<G>