Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: Glenn D. Rudolph who wrote (4161)	5/12/1998 1:22:00 PM
From: Walter High	Read Replies (2) \| Respond to of 164684

Glenn: Regarding advertising and brand loyalty: I believe there is brand loyalty, especially when products can be differentiated. This is especially the case with products like Coke and Pepsi, McDonald's and Burger King. The reason these companies keep pouring large amounts into advertising is not so much to maintain loyalty, but to gain new customers. Millions of customers die every year and millions more become new consumers. The purpose of advertising is to gain the new customers' loyalty. Look at how Mountain Dew is pitched to young kids, and need I even mention cigarettes? It is generally acknowledged that the whole purpose of promoting cigarettes is to gain the loyalty of new smokers (even though the companies claim the opposite). Walter High

To: Glenn D. Rudolph who wrote (4161)	5/12/1998 8:51:00 PM
From: Glenn D. Rudolph	Read Replies (2) \| Respond to of 164684

From the Fool Hypsters today:--------Online bookseller Amazon.com (Nasdaq:AMZN - news) jumped $4 1/2 to $91 3/8 on news that the company may use proceeds of a $326 million bond sale to build a distribution center to ship books faster. --------Looks like AMZN now needs some Brick and Mortor to compete with Borders. And here I thought the hypsters were telling us that Brand Name and "Being the First" was what made AMZN so valuable. Funny how they can attach a positive spin to anything in today's environment. D_PACK