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To: Glenn D. Rudolph who wrote (10788)5/10/1998 5:18:00 PM
From: Bill Harmond  Read Replies (2) | Respond to of 27307
 
Glen, even though most retailers take merchandize on consignment (I didn't know it) it still cost B&N a higher wholesale price for merchandise than Amazon pays.

What good does all that "choice" do for Barnes & Noble? If it doesn't sell it costs them a ton to light it, heat it, cool it, house it, etc, even if they didn't pay for it.

There is no arguing with a direct-selling model, if the merchandise is appropriate, and a consumer habit can be formed.