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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: Gordon A. Langston who wrote (4163)	5/10/1998 5:24:00 PM
From: H James Morris	Read Replies (2) \| Respond to of 164684

\| Next \| Respond \| Earnings \| Remove Navigation To: Glenn D. Rudolph (10788 ) From: William Harmond Sunday, May 10 1998 5:18PM ET Reply # of 10792 Glen, even though most retailers take merchandize on consignment (I didn't know it) it still cost B&N a higher wholesale price for merchandise than Amazon pays. What good does all that "choice" do for Barnes & Noble? If it doesn't sell it costs them a ton to light it, heat it, cool it, house it, etc.

To: Gordon A. Langston who wrote (4163)	5/10/1998 10:11:00 PM
From: Glenn D. Rudolph	Respond to of 164684

1. Amazon cannot really put a brand on their products just their service. Do you prefer buying a Coke at Taco Bell or Jack-in-the-Box? Gordon, Very well put. 2. Somehow buying books with Amazon is on a par with buying a commodity, a pencil perhaps, something you need, whereas the reality is a book is something you want, and looking or browsing for one is not only pleasurable, (at least in my local Barnes&Noble) but necessary. This of course is JMHO The exact statement my wife made. Glenn