To: carl a. mehr who wrote (55352 ) 5/11/1998 3:10:00 AM From: Paul Engel Respond to of 186894
Carl & Intel Investors - More on Intel's Whitney and Integrated Audio Functions. The FTC will have more grist for their mill! Paul {======================}zdnet.com Intel to integrate audio onto chip set By Lisa DiCarlo, PC Week Online 05.08.98 6:15 pm ET Already under the watchful eye of the Federal Trade Commission, Intel Corp. (INTC) may be setting itself up for closer government scrutiny with plans to integrate more external functions into its products. Under a project code-named Whitney, Intel will build audio functions into the north bridge of a forthcoming low-cost version of the 440BX chip set, according to sources close to the Santa Clara, Calif., company. The chip set, which will be used in conjunction with the Celeron family of processors, is due in mid-1999, sources said. Whitney is the latest of Intel's integration initiatives. The company also plans to integrate three-dimensional graphics and communications into the north bridge of the chip set. Integration has both advantages and disadvantages: It reduces manufacturing costs, but it also makes it difficult for competitors to sell those functions separately to PC makers. "As integration levels increase, Intel's microprocessor dominance is going to make life difficult for all other suppliers of silicon for PCs, just as Microsoft [Corp.'s] dominance will make life difficult for other suppliers of Internet software," said Michael Slater, publisher of the Microprocessor Report, in Sebastopol, Calif. Intel spokesman Dan Francisco declined to discuss Whitney specifically. But he said Intel's general integration efforts will not eliminate the need for discrete components. Integration, he said, provides a way to deliver functionality to users who may have otherwise been locked out because of cost.