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To: Don Dorsey who wrote (33132)	5/11/1998 3:00:00 PM
From: Don Dorsey	Respond to of 50808

-SYMBIONICS: Digital television development boosts UK electronics industry Presswire - May 11, 1998 14:26 M2 PRESSWIRE-11 May 1998-SYMBIONICS: Digital television development boosts UK electronics industry (C)1994-98 M2 COMMUNICATIONS LTD -- Cable & Satellite '98, Stand 571 BRITAIN is under close scrutiny from the rest of the world as the testing ground for digital terrestrial television services, a leading expert has claimed. The world's electronic product manufacturers are turning to British companies for cutting-edge digital television technology, electronics design house Symbionics has revealed. Symbionics will use the opening day of Cable and Satellite '98 as the setting to announce its work for three major product manufacturers. The company will demonstrate a working digital terrestrial TV set top box and a functional OFDM (Orthogonal Frequency Division Multiplexing) de-modulator module, and discuss a digital TV reference design developed for a major IC manufacturer. In addition to its work with product manufacturers, Symbionics has been retained by British Digital Broadcasting (BDB) as a consultant on the specification and implementation of open software standards for UK digital terrestrial television. John Egan, Operations Director of BDB said: "The digital TV industry continues to make amazing progress towards the launch of digital terrestrial TV in the UK. Symbionics' important contribution is to provide rare expertise in what it takes to turn paper standards and specifications into real world consumer products. Symbionics has an impressive, all round design capability for digital TV." Simon Jones, Symbionics business manager for digital television said: "At the moment there is some negative coverage of digital television in the consumer press but that is indicative of a high level of interest. Services will be launched later this year and product manufacturers who want a piece of the market are now working to tight deadlines to be ready for the launch. "A reference design provides a low cost, low risk starting point for new product design. As time is now beginning to press, it is probably the best way to develop a digital TV product in time for early market entry. "Because the UK will be the first country to start significant digital terrestrial services, British companies will be in the forefront of digital television development. The rest of the world will be watching closely to learn from our experiences." NOTES TO EDITORS Details of Symbionics' work with three major product manufacturers will be available from the press room at Cable and Satellite or by calling Jason Gowar at Peter Prowse Associates shortly before the show. BACKGROUND Symbionics Limited of Cambridge, England, is internationally recognised for its pioneering technology development. The company provides design services and licensable core technology packages to manufacturers in every major global electronics market. Specialising in wireless technology and digital TV, its engineers are active on US, European and other international standardisation committees. As a result, Symbionics is able to translate new technologies into commercial opportunities and provide clients with a vital running start on new product development. Founded in 1987, Symbionics today has among its clients more than 80 blue chip electronics companies. Technology available under license includes chip designs, radio designs and software packages. Symbionics is a Cadence Design Systems Ltd company.