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Technology Stocks : WDC/Sandisk Corporation -- Ignore unavailable to you. Want to Upgrade?

To: Yakov Lurye who wrote (2965)	5/12/1998 8:51:00 AM
From: Jason Rooks	Read Replies (1) \| Respond to of 60323

SanDisk Enters Japanese Retail Market With CompactFlash Memory Cards and New ImageMate Reader/Writer SanDisk Adds Office and Expands Sales Team in Japan TOKYO--(BUSINESS WIRE)--May 12, 1998--SanDisk Corp. (NASDAQ:SNDK - news) announced today that it has entered the Japanese retail market with SanDisk branded CompactFlash(TM) (CF(TM)) memory cards and its new ImageMate(TM) external CF drive. The move, aimed to provide more after-market support for the CF standard, is sparked by SanDisk's commitment to CF as an open and global standard. To support the new retail efforts, SanDisk has expanded its sales team and opened a new sales office in Osaka, Japan. Mr. Seiki Takahashi has been named SanDisk's senior retail sales manager for Japan. Takahashi, based in Osaka, has over 10 years experience in the Japanese retail market with Epson Hanbai and Compaq. Richard Troutte, president of SanDisk's wholly-owned SanDisk K.K subsidiary in Yokohama, Japan, said, ''We are pleased to offer the SanDisk ImageMate CompactFlash reader/writer to the Japanese retail market. The award winning ImageMate is the perfect solution to transfer images, data and audio from mobile devices to the desktop PC and has won overwhelming consumer acceptance in the United States. As many more CF-based products will go on sale, we expect the CF card market to rapidly expand.'' SanDisk's CompactFlash memory cards are also sold at retail in Japan under the brand names of major OEM companies. Eli Harari, SanDisk's president and CEO, said, ''CompactFlash has become a global storage standard for small mobile devices. SanDisk is committed to continue its promotion of CF as an open standard, and our presence in the retail market satisfies OEM demands that SanDisk develop more after-market support for CompactFlash.'' Harari also stressed that ''the CompactFlash market is much more universal than just digital cameras. SanDisk offers CF for the broader market including handheld PCs and digital audio recorders.'' SanDisk branded CompactFlash memory cards will be available at retail in Japan starting this month. Capacities will range between 2 and 48MB. SanDisk Corp., the world's largest supplier of flash data storage products, designs, manufactures and markets industry-standard, solid-state data, digital imaging and audio storage products using its patented, high density flash memory and controller technology. SanDisk is based in Sunnyvale, Calif.