PR Newswire, Thursday, May 21, 1998 at 12:48
Agency Responsible for the 'Intel Inside' Campaign
Now Aligned with CyberMedia
SANTA MONICA, SAN FRANCISCO and SALT LAKE CITY, May 21 /PRNewswire/ --
CyberMedia, Inc. (NASDAQ:CYBR), the leader in automatic technical support for
personal computers, has selected EURO RSCG/DSW Partners (DSW Partners) as the
agency of record for all advertising in North America. DSW Partners will
actively guide all of CyberMedia's advertising, as well as all media planning
and placement.
"DSW's history of groundbreaking creative advertising, including the
'Intel Inside' campaign, makes them an ideal partner for CyberMedia's
advertising plans," said Srikanth Chari, vice president of marketing and co-
founder of CyberMedia.
According to Craig Aramaki, Account Supervisor at DSW Partners,
"CyberMedia is an important new account for us. Its pioneering role in
developing automatic technical support for home and business computers makes
it an exciting partner for our agency. We especially look forward to
assisting them in developing their branding strategies as they take their
message to the millions of computer users who would benefit from their award
winning suite of utility products."
About CyberMedia
As a pioneer in the category of Automatic Technical Support (ATS),
CyberMedia's mission is to help computer users anytime, anywhere. The company
offers a complete set of software and services that provide the highest
quality of immediate help to computer users at home and work, all over the
world.
CyberMedia's ActiveHelp(TM) product line includes First Aid(R) to fix
automatically the common problems Windows users face; Oil Change(TM) to update
PCs with the many of the latest third-party provided bug fixes, patches and
drivers; UnInstaller to remove unwanted Window's applications; Guard Dog
Deluxe(TM) to safeguard Internet security and privacy; and the CyberMedia
Support Server line of automatic technical support software for corporations
and mid-size businesses.
Founded in 1991, CyberMedia (NASDAQ:CYBR) employs more than 250, with
company headquarters in Santa Monica, CA, and offices in San Jose, CA,
Portland, OR, Washington, D.C., Japan, Ireland, and India. For additional
information contact CyberMedia, Inc., 2850 Ocean Park Boulevard, Santa Monica,
CA 90405; phone 310-664-5000; fax 310-664-4720; or visit the CyberMedia Web
site at www.cybermedia.com.
About DSW
With offices in San Francisco and Salt Lake City, DSW Partners is an
integrated branding shop with new media expertise. DSW Partners serves as a
lead agency and West Coast presence for EURO RSCG Worldwide, one of the
world's largest advertising networks. EURO RSCG Worldwide is comprised of 140
agencies in 57 countries with more than 7,000 employees. EURO RSCG Worldwide
is a unit of Havas Advertising Group, the eighth largest communications group
in the world.
Note: CyberMedia and First Aid are registered trademarks and Oil Change,
Guard Dog, UnInstaller and the CyberMedia logo are trademarks of CyberMedia,
Inc. All other trade names are trademarks of their respective owners.
SOURCE CyberMedia, Inc.
-0- 05/21/98
/CONTACT: Kristin Gabriel, Director of Corporate Communications
of CyberMedia, Inc., 310-664-5049, krgabriel@cybermedia.com; or Mary Kay
Lazarus of MKL Public Relations, 801-328-8899, marykay@slc.bfp.net, for DSW
Partners/
/Web site: cybermedia.com |
