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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?


To: RX4PROFIT who wrote (13551)5/13/1998 12:53:00 AM
From: soup  Respond to of 213177
 
Pop Quiz.

via NewsWeek (School Supplement)

For Class Discussion

>1. What parallel does Steven Levy see between the Volkswagen Beetle and the iMac? What point is he making about the two new products? (pages 46-49)

2. What are the characteristics of a good Chief Executive Officer? Consider what made Gil Amelio a poor fit for Apple, and what makes Steve Jobs a better fit. Why do you think Steve Jobs agreed to return to Apple as CEO?

3. Why was Apple in bad financial shape a year ago? Identify and discuss at least three changes Steve Jobs has made that have improved the company's financial status.

4. What are some of the problems that Apple still faces? What will need to happen to ensure its long-term success?

Individual or Group Activities

5. Develop an advertising campaign for the new iMac. Knowing what you know about the new computer, how would you sell it?<

school.newsweek.com

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ROFL

soup