Red Brick Unveils Red Brick Formation(TM)
PR Newswire, Tuesday, May 19, 1998 at 16:32
Red Brick Kicks Off Customer Beta Program for Robust Component of Red Brick
DecisionScape(SM) with Demonstrations at The Data Warehousing Institute
Conference; Product Offers Elegant, Scalable Data Extraction And
Transformation Capabilities Designed to Reduce Cost and Speed Delivery Of
Decision Support Applications
THE DATA WAREHOUSING INSTITUTE CONFERENCE, CHICAGO, May 19 /PRNewswire/ --
Red Brick(R) Systems, Inc. (NASDAQ:REDB), The Data Warehouse Company(R),
today announced Red Brick Formation(TM), the newest component of Red Brick
DecisionScape(SM), Red Brick's environment of products, services, methodology
and partnerships for data warehousing solutions. Red Brick Formation brings a
rapid, easy-to-use solution to delivering decision support applications
through elegant, scalable data extraction and transformation capabilities.
Red Brick officially began the customer beta program for
Red Brick Formation this week.
Red Brick Formation is designed to help data warehousing analysts,
business users and partners reduce the overall cost of
deploying decision support applications by more quickly and productively
transforming operational data into actionable business information.
"Red Brick Formation offers another significant dimension of our decision
support environment," said Phil Fernandez, senior vice president of Products
and Services. "We are very pleased to introduce Red Brick Formation, which we
believe offers the industry's most sophisticated capabilities for creating,
maintaining and deploying data transformation applications for both simple and
complex data warehouses. Red Brick Formation is tightly integrated with Red
Brick DecisionScape, so it requires minimal configuration effort and
automatically takes advantage of the extensive array of industry-leading
features available in our existing products."
"We're very excited about Red Brick Formation's ability to help us reduce
the time it takes to create the complex data transformations we require, and
help us make changes to our data management structure on the fly," said
Kevin Barber, chief technology officer at VIPS Healthcare Information
Solutions. "Our healthcare applications require large volumes of source data
to be transformed into complex models, and at a very fast rate, in order for
us to be successful. We couldn't do this before without writing custom Cobol
code.
"Red Brick Formation, with its integration with Red Brick Warehouse, will
give us the ability to create more value-add options in our applications now
that we have the freedom to manage data in highly sophisticated, efficient and
creative ways," added Barber.
Red Brick Formation Enables Rapid Decision Support Solutions
Red Brick Formation is structured to satisfy the need for moving large
amounts of data into the decision support environment with low ongoing
maintenance cost. Using Red Brick Formation, customers and partners can
quickly and easily design data transformations to suit their targeted
application needs without custom coding.
Using Red Brick Formation's powerful and unique graphical user interface
(GUI), users can create, store, reuse and change their transformations, as
well as their data sources and targets, as application needs change.
"Red Brick Formation's graphical development environment is the gold
standard I use when judging other extraction and transformation tools," said
Robert Craig, vice president, Application Architectures at Hurwitz Group, Inc.
"I believe users will benefit from the ease-of-use and integration with Red
Brick products in developing their DSS applications."
Another key benefit of Red Brick Formation is that it enables customers
and partners to encapsulate complex transformations as single operators so
they can be easily reused and deployed as analytic extensions. As an example
of an analytic extension, Red Brick has created and deployed a householding
operator in Red Brick Formation.
Red Brick Formation Product Features
Red Brick Formation enables multi-source, multi-target, complex data
transformation routines in a single, high-performance pass. The product is
designed from the ground up for data warehousing, delivering high-performance
processing, high data volume scalability and the ability to manage data
complexity. These features offer superior flexibility and extensibility for
large-scale decision support projects.
Red Brick Formation's key features include:
* The ability to easily create and maintain simple or complex
transformation routines by using visually-oriented data flow graphs
* More than 200 pre-built functions and operators for developing complex
transformations
* Tight integration with Red Brick Warehouse to leverage the capabilities
of the industry's only RDBMS designed exclusively for data warehousing
* Intuitive and easy-to-use Microsoft(R) Windows NT(R) graphical user
interface
* Multi-source, multi-target one-pass data transformation system
* The flexibility and openness to enable the inclusion of any executable
program in a Formation transformation routine
* Storage and management of all information about a transformation
application -- including schema information, transformations, configurations
and rules.
Availability
Red Brick has begun its customer beta program for Red Brick Formation in
preparation for general availability of the product in the third quarter of
1998. For information about inclusion in the customer beta program, please
contact a local Red Brick sales representative, or call 800-777-2585. Pricing
for Red Brick Formation will be disclosed when the product is released for
general availability.
For more information about Red Brick products and services, please call
800-777-2585, or visit the company's website at www.redbrick.com.
About Red Brick
Red Brick Systems, Inc. is a premier provider of data warehousing
solutions to help businesses transform data into information for superior
decision-making. The company develops and markets a comprehensive, integrated
platform of data warehousing products and services that help its customers
and partners gain competitive advantage through fast, accurate answers to
complex, business-critical questions. Its flagship product, Red Brick
Warehouse, is the fastest and most scalable relational database for data
warehousing, including data marts, OLAP and data mining. Red Brick is based
in Los Gatos, Calif., with 285 employees worldwide and FY97 annual revenues of
approximately $43 million.
Information about Red Brick is available on the World Wide Web at
www.redbrick.com. News releases and corporate background information may
also be retrieved by fax. For an index of available materials, please call
800-758-5804, and enter PIN #105756.
NOTE: Red Brick, the Red Brick logo and The Data Warehouse Company are
registered trademarks, Red Brick Formation is a trademark and Red Brick
DecisionScape is a service mark of Red Brick Systems, Inc. Microsoft and
Windows NT are registered trademarks of Microsoft Corporation. All other
trademarks and registered trademarks are the property of their respective
holders.
SOURCE Red Brick Systems, Inc.
-0- 05/19/98
/CONTACT: Carolyn Hughes of Red Brick Systems, Inc., 408-399-7216, or
chughes@redbrick.com/
/Company News On-Call: prnewswire.com or fax, 800-758-5804,
ext. 105756/
/Web site: http:www.redbrick.com/ |
