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To: William Hunt who wrote (26151)5/14/1998 8:50:00 AM
From: Dwight E. Karlsen  Read Replies (1) | Respond to of 97611
 
Bill, how does Dell escape the "price war"? IBM CEO Gerstner yesterday said the PC industry was in a "price war". CPQ makes 1 &cent last quarter. HP has a net loss for their PC division.

Yet Dell has higher selling prices than all three bigger competitors, and says US sales are "very very robust", Europe is "very robust", and Asia sales are increasing.

Dell must have a very very aggressive sales force.