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Pastimes : Let's Talk About Our Feelings!!! -- Ignore unavailable to you. Want to Upgrade?

To: melinda abplanalp who wrote (21583)	5/15/1998 1:06:00 AM
From: Zoltan!	Respond to of 108807

Yes. The Company made its third corporate name-change to Royal Crown Cola. in 1959. In 1961, the company developed Diet Rite Cola. this product was formulated to eliminate the after taste assocciated with artificial sweeteners, and reduce its caloric content. Introduced in 1962, Diet Rite Cola was the first nationally marketed good-tasting diet soft drink. It was responsible for creating a whole new segment in the beverage business, opening thousands of new jobs within the soft drink industry. Within 18 months after formal introduction, Diet Rite Cola rose to the rank of the Number 4 cola in the United States. staging.cyborganic.net