To: Ralph Bergmann who wrote (414 ) 6/14/1998 9:25:00 AM From: Thomas Kirwin Respond to of 601
No News is Good News What's Up With BookMatch? Perhaps the old adage, no news is good news applies to the BookMatch program announced by TASA almost eight months ago. Yet, the absence of any information or progress report leads one to believe that the current configuration/offering of an awards program and BookMatch is not being accepted by the consumer. The business model and marketing attempts appear to be failing. I personally find it hard to believe that BookMatch is not being purchased or used by parents, children, schools, libraries, book stores, etc. given the emphasis being placed on building an internet infrastructure for schools across America. See press release snip below..... Saturday June 13 7:53 AM EDT FCC will not end school Internet subsidy By Aaron Pressman WASHINGTON (Reuters) - The Federal Communications Commission has voted to maintain a controversial subsidy for connecting schools and libraries to the Internet, instead of halting the program as some lawmakers had demanded. The commission Friday narrowly decided to collect $325 million per quarter, mostly from long distance telephone companies, for the program known as the education rate or e-rate. That will raise $1.3 billion for 1998, less than the $2 billion requested this year by more than 30,000 schools and libraries seeking discounted Internet access.dailynews.yahoo.com IMHO - It may be time to uncouple the awards program from BookMatch and sell each separately. Of course TASA could allow free use of the BookMatch service on its web site thereby creating market awareness. Additional benefits derived from free access would be gathering potential sales leads, penetrate known and unknown markets, produce internet sales of TASA products, forge mutually beneficial strategic alliances and generate advertising revenue like Yahoo!, Excite and a host of other informational based web sites that are free. Let's go TASA! Regards, Tom