To: Frostman who wrote (8075 ) 5/15/1998 10:05:00 AM From: E'Lane Respond to of 23519
Thursday May 14, 11:52 pm Eastern Time Viagra breaks record for most new Rx in 1st month NEWTOWN, Pa., May 14 (Reuters) - Patients obtained 570,000 new prescriptions for Pfizer Inc.'s (PFE - news) impotence drug Viagra in April, the most prescriptions ever for a drug in the United States during its first month on the market, the Scott-Levin prescription drug audit service said Thursday. Viagra generated more new prescriptions than Pfizer's blockbuster hypertension drug, Norvasc, and Warner-Lambert Co.'s (WLA - news) anti-cholesterol drug Lipitor, which Pfizer co-promotes, Scott-Levin said. Four Pfizer products were among the 20 top-selling brand-name drugs dispensed in April, the service added. Lipitor, whose early 1997 launch had been dubbed the most successful in history, had only 26,000 new prescriptions in its first month, Scott-Levin said, paling in comparison to Viagra's performance.Drawing another comparison, Scott-Levin said American Home Products Corp.'s (AHP - news) obesity drug Redux had 149,000 new prescriptions during its first month. Redux was taken off the market last year amid reports of possible heart valve damage in some patients who took the obesity drug. In April, Viagra claimed 95 percent of new prescriptions in the erectile dysfunction market, the audit service said. Vivus Inc.'s (VVUS - news) impotence product MUSE captured 4 percent of new prescriptions, while Pharmacia & Upjohn's (PHU.ST) Caverject had a 1 percent share of the market. Urologists wrote 41 percent of new Viagra prescriptions, while general and family practitioners accounted for 23 percent. Internists (21 percent), cardiologists (2 percent) and general surgeons (1 percent) accounted for most of the remaining new prescriptions, Scott-Levin said. More than 50 percent of Viagra prescriptions were paid for in cash, with the remainder reimbursed by third-party organizations, it added, noting some managed-care plans have adopted stringent guidelines for Viagra reimbursement.