To: Burt Masnick who wrote (55582 ) 5/15/1998 12:39:00 PM From: Larry Loeb Read Replies (1) | Respond to of 186894
Burt, You make good points. Computer manufacturers can replace just about any DRAM with another. They are a pure commodity. They cannot do that with processors for several reasons. Specifically, they aren't plug compatible (Intel stopped using Socket 7); I believe that they need different chip sets; and they advertise the processor in the machine - difficult to change quickly. Also, in the case of Intel, most customers seem to look for the Intel brand (Intel Inside) when shopping for a computer - even if they have to pay a few more dollars (I know the retail under $1,000 market is growing and is giving Cyrix and AMD some opportunity to compete, but this is not the bulk of the market). Kurlak's comments on margins and shrinks vary from my understanding of semiconductor economics. As long as the same processor is being shrunk to smaller sizes, the wafer cost increases slightly and the number of die increase significantly (given good yields - at Intel). Thus, Intel can afford to sell these die at a lower price while increasing volume, with no effect on margins. These smaller die also tend to be faster than their predecessors, which give opportunities for higher prices. In regard to Kurlak's comments on the Texas facility, yes - Intel did delay that facility. My recollection, however, is that they started that facility before they knew they were getting the DEC fab. I believe that they have only minimally reduced their capacity expansion from their original plans. Kurlak also seems to ignore the XEON product line which is replacing Pentium Pro at the high end. These chips will beef up the ASPs even as costs are declining due to shrinks. In summary, there are pricing and volume issues, but IMO not to the degree Kurlak is implying in his report. I'm waiting for Paul to start his day and give us his spin. Larry