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Strategies & Market Trends : Joe Copia's daytrades/investments and thoughts -- Ignore unavailable to you. Want to Upgrade?

To: Joe Copia who wrote (2803)5/15/1998 3:51:00 PM
From: Israel  Read Replies (2) | Respond to of 25711
 
Joe to add to your point RE:AVBC and their marketing efforts.

It seems to me that AVBC is using what is referred to in marketing as a Pull strategy.. whereby the manufacturer of the product stimulates sales by directing its promotional mix to the ultimate consumer to encourage them to ask the retailers to order the product. Seeing the demand from the ultimate consumer, retailers order the products from wholesalers and thus the item is "pulled" through the intermediaries/channels of distribution.

IMO This strategy will pay off for AVBC.

Happy Trading,
Israel



To: Joe Copia who wrote (2803)5/15/1998 3:56:00 PM
From: Rande Is  Read Replies (2) | Respond to of 25711
 
Joe,
Regarding AVBC, it is true that customer demand for a product is the quickest way to enter a market. I guess my concern is just the distribution thing. When they announce such-and-such distributors are
introducing Aqua Vie to their stores, I will run to buy the stock - knocking down old ladies and boyscouts to get to the phone to call the broker.

Rande Is


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